Independent Creative Practice — led by Harry Jones
Make the brand match your ambition.
For businesses becoming something bigger — across Brand / Digital / Experience.
The gap
Your business has moved forward. Has your brand?
Businesses evolve. The offer gets better. The team grows. The customers change. The ambition gets bigger.
But somewhere along the way, the brand can get left behind. Your identity no longer reflects the business. Your website undersells the offer. Your campaigns feel disconnected. Your physical and digital experiences start telling slightly different stories.
That's the gap HJRJ helps close.
The value you deliver and the value people perceive should not be two different things.
Printers have a word for it. When every plate lands exactly where it should, the image is in register— sharp, true, itself. When one drifts, everything's still there, but nothing quite reads.
HJRJ brings the brand back into register with the business you've become — and the one you're building next.
HJRJ helps ambitious businesses close the gap between the value they deliver and the value people perceive — bringing Brand, Digital and Experience under one creative direction.
Brands that hold together everywhere — identity, digital, and the rooms where business actually happens.
One brand. Every touchpoint.
Brand / Digital / Experience.
Your customers don't separate your identity from your website, your campaign from your environment, or your content from the experience you deliver. Neither do we. HJRJ connects these disciplines under one creative direction.
Brand
Strategy, positioning and identity — the creative direction everything else follows.
- Strategy
- Positioning
- Identity
- Brand systems
- Campaigns
- Creative direction
Digital
Websites, platforms and digital brand application — built around how the business actually sells.
- Websites
- Digital platforms
- UX/UI
- Digital campaigns
- Content systems
- Digital brand application
Experience
Environments, events and physical touchpoints — the rooms where the brand is actually experienced.
- Environments
- Events
- Activations
- Exhibitions
- Signage
- Physical brand touchpoints
Different disciplines. One connected brand.
Selected work
All projects
The Hatchery
Middle Aston Ltd
BEAT Fitness Co
BEAT Fitness Ltd
Cox Automotive
Cox Automotive
ClearCorrect
Straumann Group
The work has to work.
Good design should do something.
1M+
Products sold within days of the Yes Chef! brand relaunch.
2 yrs
Embedded as Cox Automotive's UK creative partner — events, exhibitions and internal brand.
Full launch
ClearCorrect's UK rebrand delivered end-to-end — from stage set to delegate badge.
- The Hatchery
- Cox Automotive
- ClearCorrect
- Straumann Group
- Yes Chef!
- Henley Bridge
- BEAT Fitness Co
- EP Gym Co
- Middle Aston
A different kind of creative partner
One creative partner. Across the whole brand.
I'm Harry, the creative partner behind HJRJ.
I work directly with ambitious businesses and the people building them — connecting strategy, identity, digital and physical experience rather than treating each as a separate project.
When specialist skills are required, trusted collaborators are brought around the project while maintaining one creative direction.
One relationship. One direction. A more connected brand.
For businesses becoming something bigger.
Scaling
Your brand is appearing in more places and needs stronger creative consistency.
See Cox Automotive →If the business is better than it looks, we should probably talk.
Start a project →Process
No pitch theatre. A conversation, a clear proposal, and the work.
- 01
Understand
Where are you now, where are you going and what's standing in the way?
- 02
Align
Establish the strategy, positioning and creative direction required to get there.
- 03
Build
Create the right combination of Brand, Digital and Experience.
- 04
Embed
Launch it, apply it and make it work consistently in the real world.
Not sure what to buy yet?
Most projects start with Brand Direction.
A short, fixed-fee piece of work: a half-day working session — on site, not over slides — followed by a written direction covering positioning, brand architecture, priorities, and a costed roadmap for what to build.
It answers the expensive question first: what should we actually do? And if we go on to build together, the fee is credited in full against the engagement.
Ask about Brand Direction →
How good is your business? Does your brand show it?
If there's a gap, let's close it.
We reply within one working day.