Dutton Supply
Identity and packaging in motion — a mark, a box and an unboxing brought to life in animation
Context
A brand you meet on a box before you meet the company.
For a supply business, packaging is the first handshake — the brand arrives before anyone does. The Dutton identity pairs a mountain mark with a green-and-white system built to read instantly on a carton, then goes one step further: the unboxing itself, animated, so the brand moves the way the product does.
The scope
- Identity system — the Dutton mark and colourway
- Packaging application built to read at carton scale
- Brand motion — the identity animated for digital use
Credits
Harry Jones — Founder & Creative Director
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